In October 2022, CULTIVA Global Solutions orchestrated a pivotal Reverse Trade Mission (RTM) for the U.S. Trade and Development Agency (USTDA), focusing on advancing water and wastewater technologies between the U.S. and Mexico.
This initiative strategically aligned with the WEFTEC Expo, a renowned industry conference, facilitating knowledge exchange and fostering commercial partnerships between U.S. companies and Mexican leaders. By coordinating this mission, CULTIVA aimed to drive innovation and address shared environmental challenges, highlighting the potential for cross-border collaboration in the water sector.
CULTIVA expertly managed the RTM, spanning New Orleans and Houston, ensuring seamless logistics for the international delegation. The mission included organizing technical sessions and site visits that provided Mexican delegates with insights into cutting-edge water and wastewater technologies.
This exposure not only enhanced their understanding of advanced solutions but also inspired potential applications to improve water management practices in Mexico. The mission’s success underscored the importance of strategic planning and effective execution in achieving impactful outcomes.
A crucial aspect of the RTM was the business matchmaking component, where CULTIVA exceeded recruitment goals for Business Briefing participation. By connecting U.S.
