The OECD estimates the total number of international students worldwide will exceed 8 million by 2025. How is your University maximizing this opportunity to expand the University's mission?
While many admissions professionals continue to travel to distant corners of the world for uncertain returns, there is a growing understanding that emerging marketing techniques can deliver more effective results for far less of an investment. By embracing these new mediums, colleges can better control their communications and branding, reducing reliance on external agents while developing more flexible and customized management of the admissions process. Implementing these types of initiatives successfully requires a willingness to adapt to rapidly shifting student engagement expectations, understanding not only the continuous advances in available technological tools but the cultural nuances of various target markets.
Going global takes more than just talking the talk – many higher ed institutions passively court foreign students with little more than an international page on their website and perhaps some “one-size-fits all” attempts at social media or PPC ads in other markets. While this might be enough for super-brands like Harvard, the vast majority of colleges and universities with international enrollment increases cite active recruitment as the reason for their success.
As a Higher Education Institution learn how you can use our existing US cooperative contract for international recruitment.
Attracting today’s new post-traditional learners means adopting new enrollment strategies. Real-time marketing channel allocation. High-touch enrollment operations. Predictive and proactive retention strategies. And data intelligence that informs your entire student lifecycle. CULTIVA's data-driven approach to enrollment growth is helping colleges and universities thrive in this new education landscape.
The education institution that is actively engaged in the development of a skilled workforce that can attract investment, fill highly skilled jobs, form the foundation of a strong state economy. Our team helps to align all of the necessary stakeholders for the development and execution of a sustainable program.
We recognize each service function has a role in creating an environment of accountability and fiscal controls across an institution. Our team partners with you to develop strategies to operate more efficiently and effectively — assessing the use of resources, establishing business processes and workflows and identifying opportunities to utilize technology.
Sr Academic Advisor
Academic Marketing Specialist
Senior Enrollment Advisor
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